Production - Title Typography - Idea 2

The second experiment of our titles was using the different effects and transition that we thought worked and appealed to our target audience.We also experimented with the fonts and colours, using red and white and using different backgrounds, the most appealing was transparent, with the shots/scene in as the background visual.We used a template design on Livetile, experimenting with both the timing and visual effects, such as shadows and glow.The orientation of the font was also adapted to meet the conventions of our movie, Horror, as it follows the codes, being formal and simple.The colour red also follows the main conventions of Horror, as it is a convention of blood, evil and suffering, linking to our tittle 'Inner Demon' and our overall genre.

The timing is 4 seconds in total, we feel that this is an appropriate time, as it attracts the audience, however isn't too long that it encourages consumers/target audience to lose interest.We dragged the font itself to play for a longer time period in comparison to the visual effects to help the main lettering the title stand out and add further importance.The effects are simple, yet effective, drawing in the audience.We didn't want to add too many effects as this would effect the quality and ease to read for the title. Therefore we kept it simple and didn't over complicate it.This title is effective and does follow the main conventions of our genre, Supernatural Horror, however we thought the design was too stereotypical and didn't look very original , therefore ideally we want to create something simplistic.